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Flyers – Brochures – Booklets : What To Choose ?
Quite literally many of our customers, tend to get confused between different usages of flyers, leaflets, handbills, brochures, pamphlets, and booklets. Although all of these are roughly similar-looking documents, they are designed and used for different applications. If you too are struggling when to use what, go through this helpful article to gain a better grasp of what they are and their different uses. FLYERS Flyers, which are also widely known as leaflets or handbills are single sheets of printed promotional materials. These are basically used to get your message across a wide variety of foot audience. This type of marketing piece is known as ‘throwaway marketing’, primarily because they are a cheap way of getting out info for a limited time before being tossed away. Relatively smaller sized flyers are commonly regarded as handouts. These are meant to reach a targeted group of localised people. Flyers are mostly printed on economical low-quality paper and used to promote shop, ni...
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